International promotion

Promotion in Belgium

The Belgian business market has shown a growing interest in organising business meetings and corporate functions in the Netherlands. A recent study by the CBS has shown that the number of Belgians booking accommodation in the Netherlands for business or pleasure has doubled over the past decade - from 0.7 million to 1.3 million in 2010. 

Convention Bureau regio Arnhem Nijmegen responds to this trend in association with the Nederlands Bureau voor Toerisme en Congressen (NBTC) in Brussels. A joint promotional plan has been drawn up, part of which is an annual Fam trip for Belgian meeting planners and journalists, embassy lunches in Antwerp and Brussels, entry in the NBTC's B2B newsletter, sales visits and participation in events.

Promotion in Germany 

Following the successful promotion in Belgium the feasibility of drawing up a similar plan for promotion in Germany is being looked into. Follow-up action will be based on the results.